It’s important for me to dedicate my work to being true to who I am, to the point where it almost becomes an obsession. I am far more dedicated to shooting personal work then I am to investing time in email newsletters, or trying to figure out where to place an ad for a self-promotion. When the jobs come, the time is right and I’m grateful and often excited to collaborate. However, branding is not something I am so focused on.
I came to a realization last year: all I really want to do is go out and create projects that I believe in and that are respected by the people that I respect. You only have so much time on this planet and I want to leave my stamp on the map - a stamp through the medium of printed pieces of my visual perceptions. I don't need the crazy mansion, fast car, or over-priced consumer goods that will be forgotten as soon as your phone tings of a sudden excitement of a possible endorphin release. I decided instead of investing time and money in chasing gutless jobs, I wanted to dedicate myself to going out and working on three projects I deeply believe in over the course of 2013. Each one was quite different than each other, and they were very frustrating at times, but eventually felt really good and complete.
To truly create original and authentic bodies of work throughout your life you must be prepared to fail a lot, and to not be afraid to continue on. You’re going to spend long nights of grinding away and draining your funds into your work and ideas. You’re going to screw up relationships and feel lonely and then on top and then lonely again in a never-ending circle. You’re going to dedicate part of your mind and present being as a sponge soaking up the world and processing it while letting your thoughts run fearlessly. You’re going to dedicate your life to a love/hate relationship of a constant hunger to go out and create something better than your last, in search of the distant taste of true ice cold bliss.
You must never think you are on top, as the underdog is always more humble, quicker, and true from the bone reacting on the feeling of instant.
(Interview by Dale Rothenberg)